Nintendo stands at the center of the gaming world once again, this time not just for its highly anticipated Switch 2 but also for a headline-making lawsuit against accessory maker Genki.
As excitement builds for the next-generation console, the company’s actions highlight its commitment to protecting its brand, its community, and the integrity of its upcoming hardware.
Nintendo Legal Action against Genki
Nintendo initiated legal proceedings against Genki after the accessory company showcased unauthorized mockups of the unreleased Switch 2 at CES 2025.
According to court documents, the company accuses Genki of trademark infringement, unfair competition, and false advertising. The company alleges that Genki capitalized on public interest by promoting accessories as compatible with the Switch 2-despite having no official access to the console.
The company’s legal team visited Genki’s booth at CES after videos of Genki’s dummy Switch 2 went viral. Genki initially claimed to have access to the real console but later admitted its mockups were based on leaked information, not actual hardware.
The company asserts that Genki’s statements were inconsistent and misleading, causing confusion among consumers about the legitimacy of Genki’s products and their association with Nintendo.
The lawsuit further claims that Genki’s marketing tactics, such as hosting a “Genki Direct” event immediately after the company’s Direct presentation, were designed to exploit Nintendo’s brand visibility and the anticipation surrounding the Switch 2.
The company is seeking to prevent Genki from using the “Nintendo Switch” name in its marketing, destroy any infringing products or materials, and recover damages for the alleged infringement.
Nintendo’s commitment to innovation and user trust
The company’s swift legal response underscores its dedication to maintaining trust with its fans and protecting the authenticity of its ecosystem.
The company clarified that ensuring accessory compatibility with the Switch 2 would be impossible without authorized access to the hardware, reinforcing the importance of official partnerships and accurate information.
Interestingly, court filings revealed that Nintendo began planning the Switch 2 shortly after the release of the original Switch, with formal hardware development starting around 2019.
This proactive approach demonstrates the company’s long-term vision and commitment to delivering innovative gaming experiences. The Switch 2 is scheduled for release on June 5, with pre-orders already underway and a price point set at £396.
In preparation for the new console, the company has also rolled out a significant update for the original Switch, introducing features like the Virtual Game Card system.
This update allows players to share digital games across consoles or with family members, enhancing the value and flexibility of the Nintendo ecosystem.
Final words
Nintendo continues to set high standards for quality, innovation, and brand protection in the gaming industry.
By taking decisive action against unauthorized accessory makers and investing in long-term hardware development, the company reinforces its reputation as a trusted leader.
As the launch of the Switch 2 approaches, fans can expect a new era of gaming shaped by the company’s commitment to excellence, creativity, and user trust.
