Salesforce has announced the general availability of Agentforce 360 at the start of its annual Dreamforce conference. The company calls the platform the foundation for a new type of business called the “Agentic Enterprise.” This newest version of its AI agent platform is meant to connect people, AI, data, and operations in a deep way on a single, trusted system.
Marc Benioff, the CEO and Chair of Salesforce, said, “We’re entering the age of the Agentic Enterprise, where AI raises human potential like never before.” Salesforce says that its year of transformation, four major releases, and thousands of customer deployments show that it is already delivering on its vision, even though other companies are just starting to look into enterprise AI agents.
The heart of Agentforce 360 is a single platform for AI
Agentforce 360 combines four important parts to make this new way of working possible. The Agentforce 360 Platform itself is the base, and it has new tools for making and managing AI agents. Data 360, which used to be called Data Cloud, is the trusted data layer that gives every agent important business context.
It offers new features like Intelligent Context that help agents make sense of complicated, unstructured data from PDFs and diagrams. Customer 360 Apps include the business logic of every company, which lets AI agents understand and act on every customer process.
A main point of the announcement is that Salesforce is turning Slack into what they call the “Agentic OS for the Enterprise.” Slack is where people and agents talk to each other and work together, sharing knowledge, actions, and data in real time.
Core Salesforce apps like Agentforce Sales, IT Service, and HR Service will now show insights and let you take action right in Slack. The Slackbot will also be rebuilt and made smarter to act as a personal AI assistant.
New Features for Accuracy and Control
The release adds a number of powerful new features that will help businesses have more control over their AI agents. Agent Script is a new scripting language that lets users program their AI agents with exact “if/then” logic. This makes the agents more predictable and flexible, which is especially helpful when dealing with complex customer questions.
This tool is part of the Atlas Reasoning Engine’s Hybrid Reasoning approach, which combines the creativity of large language models (LLMs) with the certainty of structured business logic.
The Agentforce Builder provides a single, conversational workspace for teams to design, test, and deploy agents using natural language, which speeds up the creation process by a lot. This builder comes with Agentforce Vibes, a “vibe-coding” tool for businesses that lets developers describe what they want in plain language. An AI agent takes care of the technical details.
Also, Agentforce Voice adds a native voice layer to the platform, turning old IVR systems into real-time conversations that sound like the brand’s voice and personality.
Strong Customer Base and Growing Market
Salesforce made it clear that Agentforce 360 is not just a pilot program by showing how it has changed things for 12,000 customers. For example, Reddit turned away 46% of support requests and cut the time it took to solve problems by 84%. OpenTable, on the other hand, solved 70% of diner and restaurant questions on its own.
According to Adecco, AI agents handled 51% of candidate conversations outside of normal business hours, showing that the technology can work around the clock.
With big announcements from Google and Anthropic in the last few weeks, this launch makes the already crowded enterprise AI agent market even more competitive. However, people who follow the industry say that Salesforce’s integrated approach, with Slack as a chat interface and a large number of existing customers, sets it apart from the rest. One analyst said that this set of products shows that Salesforce is one or two years ahead of its main competitors.
The announcement also acknowledges the difficulties businesses face, as studies show that a large number of AI pilot projects do not make it to production. Salesforce’s goal of creating a deeply unified platform is to fix this by making sure that AI is always connected to important business context. This will help customers move from small pilots to large-scale production.
Agentforce 360 is now available all over the world. In November, features like Agent Script and the Agentforce Builder will enter beta. Slack will keep being integrated, with new enterprise search connectors for Gmail and Dropbox expected to be available until the start of 2026.
Furthermore, Agentforce Voice brings a native voice layer to the platform, transforming traditional IVR systems into natural, real-time conversations that can capture a brand’s unique tone and personality.
