Facebook is introducing creators to a new tool to use in the fight against content theft. The company just released a mobile tool to stop people from stealing and sharing original Reels.
This new Facebook feature for protecting content is intended to help real creators succeed without being drowned out by copycats. It automatically finds out when someone uses a creator’s work on Facebook and Instagram without permission.
How does the new Facebook content protection tool empower creators?
This new system uses the same matching technology that Meta’s Rights Manager already has. It looks for Reels that copy a creator’s original work. When the system finds a match, it alerts the original creator, giving them the option to respond accordingly.
When someone copies their work, creators have a few choices. They can stop the stolen Reel from showing up on Facebook and Instagram by blocking it. They can also see how well the copy is doing and add a link to their profile that says the Reel is “original.”
TechCrunch says that creators can just drop their claim if they want the Reel to stay up. Creators can also add trusted accounts to an “allow list” to stop false flags. This new tool for protecting Facebook content is part of a larger effort to make the site more welcoming to original creators.
Who can use this new service from Facebook to protect their content? It is automatically available to creators in the Meta Content Monetization program who meet higher standards of integrity. Individuals who currently utilize Rights Manager will also receive access to this new service. Creators can see if they are eligible in their professional dashboard.
This move to better protect Facebook content comes after other recent actions by Meta. The company said in April that it would be cracking down on spammy content and accounts that cheat the system. These efforts include making fake pages less visible and making sure that unoriginal content doesn’t get as much attention.
Currently, the new tool only works on mobile devices, but Meta is working on a version for computers. This new tool for protecting content on Facebook gives creators a useful way to safeguard their work.
In a digital world where content theft can occur with a single click, it empowers you with greater control. This focus on protecting Facebook content shows that Meta is paying attention to creators who want more control over their original videos.
