Alexa+ personality styles are a new set of tools that let people change how their Amazon assistant communicates with them. You can choose how the AI will respond by picking one of these Alexa+ personality styles. It can give you quick facts, a calm attitude, or a lot of energy. This update goes beyond just changing the voice to change the way the assistant talks and feels.

Exploring the new Alexa+ personality styles

According to GeekWire, Amazon designed these Alexa+ personality styles so the assistant can better match individual user preferences. Instead of a one-size-fits-all robotic response, the system offers three distinct modes: Brief, Chill, and Sweet. These Alexa+ personality styles do not change the core capabilities of the device; they only adjust how the information is delivered to you.

Using the different Alexa+ personalities offers several daily benefits for users:

Alexa+ personality styles
  • Brief Mode: Perfect for high-efficiency tasks, this mode skips small talk and provides direct, concise answers.
  • Chill Mode: Ideal for casual home environments, this mode delivers a breezy, relaxed, and easygoing conversational vibe.
  • Sweet Mode: Great for families or those needing a boost, this mode gives highly enthusiastic, cheerful, and uplifting responses.

The technology powering Alexa+ personality styles

Amazon employs five distinct communication metrics to create these unique Alexa+ personality styles. Some of these traits are being able to express yourself, being open about your feelings, being formal, being direct, and having a sense of humor. When you ask a question, the active Alexa+ personality uses a mix of these traits to come up with the exact words and tone of the answer.

Because the system is built on sliding scales rather than rigid scripts, the Alexa+ personality styles make the AI feel much more dynamic. For example, asking about the weather will yield a totally different sentence structure depending on whether you have the Sweet or Brief mode active. Amazon has hinted that more Alexa+ personalities could launch in the future by adjusting these same five metrics.

Alexa+ personality styles
Alexa+ personality — Image Credit: TechCrunch
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