Amazon launched its Amazon Bazaar shopping app in over a dozen new markets on November 7, 2025. This new platform takes on low-cost competitors like Shein and Temu by offering hundreds of thousands of products, with most items priced under $10. The new Amazon Bazaar app gives shoppers in Asia, the Middle East, Latin America, and Africa a personalized, value-focused experience. This is a major step forward for the company’s strategy.
The Global Expansion of Amazon Bazaar
You can now download the new Amazon Bazaar app for iOS and Android in 14 places. People in Hong Kong, the Philippines, Taiwan, Kuwait, Qatar, Bahrain, Oman, Peru, Ecuador, Argentina, Costa Rica, the Dominican Republic, Jamaica, and Nigeria can now use the platform. In the next few months, more markets should be able to get access.
This launch adds to Amazon’s already low-cost shopping experience. In the U.S. and some parts of Europe, this type of shopping is called Amazon Haul. People in other areas use the name “Amazon Bazaar” because it better fits their languages and cultures. Both share the same main experience: a huge selection of affordable items across fashion, home goods, and lifestyle.
The strategy’s goal is clear. Amazon is going after the next big wave of global e-commerce growth by targeting value-conscious shoppers in developing countries. The move puts the company in direct competition with Temu and Shein, two Chinese-owned platforms that have become very popular by offering very low prices.
Amazon Bazaar is meant to be easy and accessible for shoppers. The app supports six languages and local currencies, and customers can use their existing Amazon login information to log in. You can pay with major credit cards like Visa, Mastercard, and American Express. The app gives new users a 50% discount on their first delivery to get them to use it.
The platform’s promise is based on trust and value. Amazon ensures that all its products pass its safety and authenticity checks, even at low prices. Customer reviews and star ratings on product pages can help you decide what to buy. If your order meets a certain minimum amount, you can get free shipping.
If it’s less than that, you’ll have to pay a standard fee. Customers can return items for free within 15 days of receipt, and deliveries usually arrive within 2 weeks or less. The app is easy to use for mobile shopping and features interactive features that competitors have made popular, like social lucky draws and sales. This mix of very low prices and fun discovery is meant to win over a generation of budget-conscious shoppers.
Amazon Bazaar’s opening marks a new era in online shopping. It indicates that Amazon believes in the huge potential of price-sensitive markets and will not let anyone else take over the budget segment. The launch of Amazon Bazaar means more choices, more competition, and a new place to find great deals for people around the world.
